The dark color is the main color because it makes the logo strict and sophisticated. The signature palette consists of pink, black, and white. Then the company switched to a modified Monotype Bell font. In the 2000s, for visual identification, the brand chose the Adobe Trajan font, which Carol Twombly created in 1989. In addition to everything, the brand also uses other brand names. The wordmark may be used in a preset combination shown above or separately in one line as shown below. It is presented in the upper case and is written in letters of the same height, except the first. The verbal part of the emblem consists of the inscription “Victoria Secret,” which is built in two tiers. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for. The top “S” protrudes above the serifs of the first letter. A “V” is placed exactly in the middle, and a large lower fragment “S” interweaves it, so the sharp base “V” is located inside the circle. In the interweaving of letters, “V” and “S” are visible – an abbreviation of the name of a fashionable brand. The graphic part of the logo is a simple black monogram on a white background. The font has changed, but to make the company recognizable, the designers have chosen a contrasting antiqua with fine serifs, similar to the previous version. It is a one-line “VICTORIA’S SECRET” lettering with enlarged initials “V” and “S.” Despite the difference in size, all glyphs are capitalized. The brand is now represented by a black wordmark. Designers experimented for a long time with the proportions of letters, until in the 1990s they settled on an option that is very similar to the current one. The fonts are clear, well readable, in some cases with serifs, in others – without. But in the mid-80s of the last century, the company changed the style of the brand name and made it concise. It was based on many small details, ornate elements, vintage accents. The very first version of the logo was presented in 1977 and appeared along with the release of the brand’s debut catalog. Over the years of its existence, it underwent several minor transformations: earlier, it looked like a retro-style sign, but now it is a modern and practical label. The logo of this representative of the fashion industry is minimalist. From its founding in 1977 until 2016, Victoria’s Secret expanded aggressively, but its products began to be supplanted by sportswear. At the same time, its real assortment is much wider: it includes lines of decorative cosmetics, perfumes, and clothes. This company is famous as the biggest lingerie seller for women in the United States.
0 kommentar(er)
